Garuda Indonesia "Lebaran di Jakarta"
Media
23.45
ROAS
1.2 Bio
Revenue
194
Bookings
Background
The campaign is challenging because its focus actually encourages people to come to Jakarta during Eid al-Fitr, which should be the opposite. Typically, during Eid al-Fitr, the trend is for people to return to their hometowns.
Approach
Provoke Ramadan trend and insight and ride into momentum to create the demand and drive consideration.
Awareness: Radio adlibs on Hardrock FM
Consideration: Meta
Conversion: Google Search
Result
Utilizing performance marketing full funnel approach, cross paid digital & offline media, the campaign has successfully driven ROAS >20 and generated revenue more than 1 Bio in 20 period of days.
