With over two decades of experience across the creative and marketing industry, Sumedi is recognized for building impactful brand narratives and leading multidisciplinary teams to deliver work that performs across platforms. He has worked in Hong Kong, Singapore and Indonesia at agencies including Lowe & Partners Indonesia, Saatchi & Saatchi Singapore, Ogilvy Hong Kong, Ogilvy Indonesia, VMLY&R Indonesia anf Fortuna Indonesia.

In his new role, Sumedi will lead cross-functional collaboration across Leverate Group, uniting creative, strategy, and execution to deliver more cohesive and effective solutions for clients.

“Din’s appointment marks a defining moment in how we evolve our integrated model and continue our journey of purposeful growth,” said Marlina, CEO of Leverate Group.

“At Leverate, we believe creativity must work hand-in-hand with media and technology to drive real impact. Din brings a perspective and leadership that will help us create ideas that move both culture and business forward in Indonesia and beyond.”

Sumedi said, “Leverate Group has built a strong reputation for delivering impactful marketing solutions. What excites me is the opportunity to take this a step further by integrating creativity, data, and execution to produce work that is compelling and effective. I look forward to collaborating and shaping the next phase of growth for both the agency and our partners.”

This appointment marks another step in Leverate Group’s journey to strengthen the leadership team and drive innovative solutions with the company moveing toward its vision of becoming one of the leading integrated agencies in Southeast Asia.

Leverate’s management team (Below Left-Right) – Dylan Setiawan, Fauza Istighfareva, Marlina, Din Sumedi, Herni Wijaya